Build a brand, not an invention!
(Ibrahim Suhaibani) Tuesday, August 31st, 2010
Seen some time ago is not easy to arrange a global brand in 2009 – according to market value for each tag – The Coca-Cola sits on top of the standings for years – it was in the last position with 69 billion dollars as the value of the brand only! -, Although Coca-Cola did not succeed in the kidnapping of consumer sentiment Arab / Gulf specifically, it does have a large share in the carbonated soft drinks market in the world. This was not surprising precedence for me, it is achieved every year since dozens of years, and change is usually in companies of the second order down.
What caught my attention during the follow-up to this list, is a cause for optimism: In 2005, joined Google to the list of the 100 brand the largest in the world in terms of market value of the brand (worth 8.5 billion dollars), although they were not present in the years that preceded it ( At the same domain dedicated to online services, we find that it is better than Yahoo and ebay stages.) and in 2006 reached Google to rank 24 the growth of 46%, in 2007 and reached No. 20, up by 40%, and in 2008 became Google ranked tenth among the top ten signs business in the world growth of 43% and, finally, in 2009 and reached the seventh growth of 25% and a market value of the brand is estimated at 32 billion dollars.
Google today competing companies that have hundreds of years of work, history, and clients, and high-end products, the company modern, specialized, and leading Internet services and related applications. Amazing structure enjoyed by Google are not an invention! It is a mixture of clear and known, but based on the company (believe) those requirements, and began to implement Btephanon is reason to hope!
So as not to be talking about dreams – some would argue that it is difficult to achieve – I started looking closely at some brands Arabia, I am confident that there are signs could be up to this global list, it’s not an invention! It just needs to be effort, planning, and a clear vision, and the goal must be received by the brand to achieve its goal.
I tried to share with me in opinion about 700 people through the study of (electronic) for the nomination and assessment of consumer opinion on some of the trademarks, here are excerpts from the results of the study:
Participated in the questionnaire about 700 people, 68% of men, 32% of women around, ages ranging from 18-50, the proportion of participants from within Saudi Arabia 90%, and the remaining outside the Kingdom.
65% were (quality) products and services is the fundamental criterion in the evaluation of the brand, and the remaining percentages distributed in the form of the brand, and diversity and proliferation.
With regard to brand of products, companies, services, Investigating annex of the magazine shows all these signs, which the study was part of several parts of the evaluation of those marks. But here’s account of some signs that got a vote in excess of 80% compared with competitors in the same area of work:
Saudi Aramco, Saudi Basic Industries Corporation (SABIC), Bin Laden Construction juice, spring, pastures, well-being, rice Abu Kass, Chmagh Bassam, cooperative insurance, azure, Bateel Dates, Arabian Oud, Jarir Bookstore, Air Arabia, Extra, Bank Al Rajhi, Panda .. This was almost the most recognized brands in accordance with a vote of the sector in which it operates.
Finally .. Question was included in the study: Do you think it can Kingdom (pavilions destinations governmental or quasi-governmental organizations) to find and create a brand competing brands?
69% believe that it is possible that, 22% believe that it is not possible, and the rest responded to (I do not know).
The ball is now in the court of directors of these brands, to achieve this dream