Monthly Archives: August 2010

Build a brand, not an invention!

Build a brand, not an invention!
(Ibrahim Suhaibani) Tuesday, August 31st, 2010
Seen some time ago is not easy to arrange a global brand in 2009 – according to market value for each tag – The Coca-Cola sits on top of the standings for years – it was in the last position with 69 billion dollars as the value of the brand only! -, Although Coca-Cola did not succeed in the kidnapping of consumer sentiment Arab / Gulf specifically, it does have a large share in the carbonated soft drinks market in the world. This was not surprising precedence for me, it is achieved every year since dozens of years, and change is usually in companies of the second order down.

What caught my attention during the follow-up to this list, is a cause for optimism: In 2005, joined Google to the list of the 100 brand the largest in the world in terms of market value of the brand (worth 8.5 billion dollars), although they were not present in the years that preceded it ( At the same domain dedicated to online services, we find that it is better than Yahoo and ebay stages.) and in 2006 reached Google to rank 24 the growth of 46%, in 2007 and reached No. 20, up by 40%, and in 2008 became Google ranked tenth among the top ten signs business in the world growth of 43% and, finally, in 2009 and reached the seventh growth of 25% and a market value of the brand is estimated at 32 billion dollars.

Google today competing companies that have hundreds of years of work, history, and clients, and high-end products, the company modern, specialized, and leading Internet services and related applications. Amazing structure enjoyed by Google are not an invention! It is a mixture of clear and known, but based on the company (believe) those requirements, and began to implement Btephanon is reason to hope!

So as not to be talking about dreams – some would argue that it is difficult to achieve – I started looking closely at some brands Arabia, I am confident that there are signs could be up to this global list, it’s not an invention! It just needs to be effort, planning, and a clear vision, and the goal must be received by the brand to achieve its goal.

I tried to share with me in opinion about 700 people through the study of (electronic) for the nomination and assessment of consumer opinion on some of the trademarks, here are excerpts from the results of the study:

Participated in the questionnaire about 700 people, 68% of men, 32% of women around, ages ranging from 18-50, the proportion of participants from within Saudi Arabia 90%, and the remaining outside the Kingdom.
65% were (quality) products and services is the fundamental criterion in the evaluation of the brand, and the remaining percentages distributed in the form of the brand, and diversity and proliferation.

With regard to brand of products, companies, services, Investigating annex of the magazine shows all these signs, which the study was part of several parts of the evaluation of those marks. But here’s account of some signs that got a vote in excess of 80% compared with competitors in the same area of work:
Saudi Aramco, Saudi Basic Industries Corporation (SABIC), Bin Laden Construction juice, spring, pastures, well-being, rice Abu Kass, Chmagh Bassam, cooperative insurance, azure, Bateel Dates, Arabian Oud, Jarir Bookstore, Air Arabia, Extra, Bank Al Rajhi, Panda .. This was almost the most recognized brands in accordance with a vote of the sector in which it operates.
Finally .. Question was included in the study: Do you think it can Kingdom (pavilions destinations governmental or quasi-governmental organizations) to find and create a brand competing brands?
69% believe that it is possible that, 22% believe that it is not possible, and the rest responded to (I do not know).
The ball is now in the court of directors of these brands, to achieve this dream


OMG facts…

Having sex can reduce a fever because of the sweat produced.

Sex is also a pain reliever, ten times more effective than Valium: immediately before orgasm, levels of the hormone oxytocin rise by five times, determining a huge release of endorphins. These chemicals calm pain, from a minor headache to arthritis or migraines, and with no secondary effects. Migraines also disappear because the pressure in the brain’s blood vessels is lowered while we have sex. So now we see that actually, a woman’s headache is rather a good reason for having sex, not against it.

Anatidaephobia is the fear that somewhere in the world, there is a duck watching you.

You can’t hum while holding your nose closed.

Four is the only number that has the same amount of letters as its actual value

You’re more likely to die on your way to buy a lottery ticket than you are to actually win the lottery.

If you touch your tongue while yawning, it can stop the yawn.

Women speak about 7000 words a day. The average man averages just over 2000.

THIS IS CRUEL: ‘Hippopotomonstrosesquippedaliophobia’ is the fear of long words.

Jellyfish evaporate in the sun. They’re 98% water.

No word in the English language rhymes with purple, orange, month or silver.

When a person is tickled, the response is actually a form of panic, as the brain interprets the tickling sensation as produced by spiders or other creepy crawlies on your skin – the uncontrollable laughter is a response to panic.

Those stars and colours you see when you rub your eyes are called phosphenes.

Grapes EXPLODE when you put them in the microwave!

‘racecar’ is spelled the same forwards and backwards.

It cost 7 million dollars to build the Titanic and 200 million to make a film about it.

2% of Earth’s people have red hair.

‘Dreamt’ is the ONLY WORD in the entire English language that ends in the letters ‘mt’.

India has MORE cellphones than TOILETS.

When you put a seashell next to your ear, it’s the sound of your blood surging in your veins, not the ocean.

Only 55% of all Americans know that the sun is a star.

Oysters can change genders back and forth.

see more on their site.

9 Of The Most Polluted Places In The World (PHOTOS)

Linfen, China

Dzerzhinsk, Russia

photo collection….

Six-week online journalism course to explore the "open web"

Six-week online journalism course to explore the “open web”
Posted on: 31/08/2010 Internet, Multimedia Deadline: 15/09/2010 Region: Worldwide

Journalists interested in using the web for reporting can sign up for an online course on the topic. The course, “Open Journalism on the Open Web,” will run from September 15 to October 27.

The curriculum will cover a different topic every week, and subject matter will range from digital journalism to map building. Participants will have access to reading material, assignments and seminars.

The course is sponsored by several organizations, including the Medill School of Journalism at Northwestern University. Interested journalists can sign up via a Google Group

Online Journalism News

Curriculum takes shape for journalism and programming online course
Posted: 27/08/10 By: Laura Oliver

An online training curriculum being developed by leading organisations in the journalism and programming fields is beginning to take shape.

Organisations behind the “Open Journalism on the Open Web” initiative include the Hacks/Hackers group, the Media Consortium, the Mozilla Foundation, and the Medill School of Journalism at Northwestern University, which launched a journalism-programming degree in 2008.

The course will cover a different topic each week for six weeks and participants, who can sign up via the course site, will be given reading material, assignments and seminars working towards an overall project.

Initial topics proposed include creating and using maps, collaboration in digital journalism and coding basics for journalists. Subject matter experts involved in the programme, who will lead participants on a weekly basis, include: Amanda Hickman from DocumentCloud; Chris Amico, interactive editor of PBS NewsHour;’ David Cohn; and Rich Gordon, director of digital innovation at Medill.

The course will start on 15 September and runs until 27 October.

More details of how to participate and shape the course are available on the Peer 2 Peer University site.

About robotics Robotics and types of robots ..

In a previous article titled next-generation artificial intelligence we talked about the importance of robots in particular for the next generation I do not think that there are those who contradict me this view, but many Khalfinu that the robot Asimo is the best ever and maybe it does already and I apologize for this mistake and that was the result of Tsraei the inclusion of the scene and may have been routinely Nao Also, thank you alerted me to it.

Sailing again in the world of robots will appear directly in our many forms and species, but the error which the majority is going on is to imagine a human being automatic robot has supported the legs and carrying a sword or play ball, and you have a patch for this idea ..

There are many types of robots did not find a specific classification of robots Some of them determined by size and which are classified by type of the uses are versatile and can be identified also the mismatch of industrial, educational, military, space, sea and which simulates the rights, such as Asimo Naw.

Will not dwell much in species in the future I will try to do a project on it until the time you scenes of some types of robots so that the reader an initial perception of the types of robots

Book Review: Drop That Knowledge

By: Ingrid Hu Dahl
Published: August 30, 2010
Category: Trends
Youth media has been transforming the lives of young people for decades. Like an oasis among the often-oppressive urban, rural and suburban American landscapes, where privilege and power often go unquestioned and unchallenged, at youth media programs teens experience voice, value, visibility, peer and adult collaboration, integration with the local community (and on-line communities), and recognition in creating collaborative, thoughtful media (video, radio, web, print, photography to name a few).

Youth media is not just about handing young people cameras and having them post videos onto YouTube nor is it simply about getting on the airwaves to do a “youth” feature. Youth media is a strategy that uses media technology to amplify the critical analysis, expression and voice of young people. The relationship between adults and youth at these organizations model what it means to be a responsible and proactive citizen in contemporary society. In these small environments, young people are encouraged to work across difference and understand both the power of one’s ability to create while building a solid foundation and deep analysis of the media, power, and the dynamics of race, class and sex in society.

Whenever I have visited a youth media organization—there are approximately over one hundred throughout the U.S.—I always wonder what my life would have been like had I the youth media experience as a teenager. As an educator, I intend to replicate some of the core principles and methodologies I have gleaned from working in the field. But how can the world of educators who have not had the pleasure to work in the field—or who do not even know of its existence—become informed?

The recently published book Drop That Knowledge: Youth radio stories helps educators, grassroots organizers, academics and the general public learn from the insights and lessons learned by a pillar organization in the youth media field—Youth Radio in Oakland, CA.

I had the pleasure of visiting Youth Radio twice. The first time, when construction of their new head quarters was almost complete and Nishat Kurwa was kind enough to give me a tour of what has become a haven for youth in Oakland. The second was in the past year, where I experienced the thriving world of the organization’s teen radio producers and adult allies in action.

The co-authors of Drop That Knowledge, Vivian Chavez and Elisabeth Soep, are seasoned youth media educators and academics. Vivian Chavez, is featured as one of four personal stories captured in “Alumni Lives”—the final chapter in the book—which gives the reader a clear sense of youth today and how youth media responds to their needs and concerns. She explains:

Being defiant was a necessary device, an antidote to guard against the adults in charge of my education and sometimes obstacles to it… I needed an outlet. Through youth media training, I gained effective communication skills… to unlearn ideas that did not serve me… Common among alums were a desire to be heard, for community, interdependence, connection… something to belong to,…add meaning to our lives and transcend individual differences (p. 141).
Chavez is now an Associate Professor of Health Education at San Francisco State University.

Soep’s role throughout the book is clear. Her work guiding students to unbury the “lede”, interview participants and edit their pieces starts with an important questions to examine and stretch perspective: “How do you know? How do you know what you know?” Soep’s honest examination of her own role as an adult—when to step in and when to step out—helps the reader navigate and think about important parameters of space and dialogue that working with youth requires.

Lissa Soep joined Youth Radio as a PhD student conducting research at Stanford and has been working at Youth Radio ever since, teaching at Berkeley as well as San Francisco State. She is currently the Research Director and Senior Producer at Youth Radio. Both Soep & Chavez have multiple books and articles published under their belts.

Together, Soep & Chavez give the reader access to multiple case studies in their experience at Youth Radio, which is community-supported, has roots in public media, and offers training in radio, music, and video—and even provides a health component including food, martial arts, and yoga. The mandate of Youth Radio is described in an epilogue written by Youth Radio’s founder, Ellin O’Leary: “to prepare young people to maintain and reinvent journalism’s best principles, so they can deploy today’s new tools and platforms to speak truth to power, to cultivate credible sources, to tell the story no one else is telling, and to create art and report on emerging trends and cultures.” O’Leary asserts: “I believe that young people trained in youth media will continue to bring about change—by revealing both the connections and the gaps between what happens in Oakland and what happens in Washington, and places in between and beyond (p. 177).”

Drop That Knowledge adds to the growing body of research in youth media. The book begins with introducing key theoretical terms such as converged literacy and collegial pedagogy, situating youth media pedagogy in the ethos of progressive academia and higher education. The authors then introduce some solid takeaways and tips for practitioners and educators on the ground, including the phases of production, nine identified factors that promote youth engagement, interview tips, and specific elements of what they coin “the feature” and “the frame.” Engaging stories, challenges, lessons learned and activities fill up the near 200 pages of this volume. Drop That Knowledge wraps up with three key chapters: Alumni Lives, an epilogue by Youth Radio founder Ellin O’Leary, and specific training exemplars from Youth Radio curriculum. To review Lissa’s own chapter layout and overview, go to her blog here.

Drop That Knowledge emphasizes an important element to youth media and youth radio: youth-adult collaborations. Despite new technology and the assumption that young people are experts in navigating new media, Soep & Chavez show the reader that youth media projects are mediated processes that guide and mentor young people to connect their experiences to advocate for change in a manner and voice that can reach (and resonate with) a large audience—for Youth Radio, that means National Public Radio (NPR) with a listenership in the millions.

As the editor-in-chief of Youth Media Reporter, a professional multi-media journal that documents the best practices of the youth media field, the questions I ask of a chapter or book that needs to be forthcoming, is: what qualities, values or principles make a youth media educator? After meeting and publishing about three hundred educators, all of whom come from many different ethnic and educational backgrounds who enter youth media’s world all too often by happenstance, I want to know what a youth media educator is as defined by the field. What does a youth media educator look like? With the possibility of youth media exponentially growing—as it its progressive power that lays in its strategic uses of technology, mediated process, and access to large audiences is realized—providing a concise depiction of what it takes to be a youth media educator is critical to sustaining this important work. Perhaps an extension of the final chapter of “Alumni Lives,” as modeled in Drop That Knowledge could lead Soep & Chavez to collaborate once again to capture such a blueprint from the voice sof young people and their adult allies.

As an educator, I would have also liked to see more gender analysis and more discussion during sections that bring up conversations on Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) issues throughout the book. Increasingly, youth media programs are providing important safe spaces for exploring gender stereotypes and identities that attract queer teens and feminist praxis. Currently, there are several girl-specific youth media organizations—TVbyGirls (Twin Cities), Reel Girls (Seattle, WA), Girls Write Now (New York, NY), Teen Voices (Boston, MA), Khmer Girls in Action (Long Beach, CA), and the 15-25 Rock n’ Roll Camp for Girls to name a few—and LGBTQ youth media programs—particularly provided at Reel Girls (Reel Queer), REACH LA (Los Angeles, LA), BeyondMedia Education (Chicago, IL), and Global Action Project’s Supafriends (New York, NY)—who would benefit from such insight and pedagogy.

Drop That Knowledge is a great launching point for educators to learn more about the youth media experience, sharing perspectives and constructing opportunities while guiding the generation of powerful stories to affect social change. That youth media affords any young person with a platform to discuss oppression and experiment with crafty, media innovation is reason to learn the art of youth media, starting with Drop That Knowledge.

Ingrid Hu Dahl is the editor-in-chief of Youth Media Reporter and a program officer of youth media at the Academy for Educational Development. Dahl is an adjunct professor, currently teaching Imagery & Culture at Rutgers-Newark. She holds an M.A. in Women’s & Gender Studies from Rutgers and lectures nationally and internationally on youth media/media literacy, identity, LGBTQ issues, women’s leadership and social change. She is a founding member of the Willie Mae Rock Camp for Girls in Brooklyn, NY and in the band, Rad Pony.
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1000 Awesome Things

The Importance of Attitude

One of the most important factors in determining our success in life is our attitude.

William James an American psychologist and philosopher captured the fundamental significance of attitude in his profound words; “The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind.”

Attitude is a mental state relative to what we believe and affect our entire live. We express our attitude in our words and actions. It is an habitual way of thinking that can either lean towards an optimistic or pessimistic viewpoint. Whether your thinking is “full-glass” or “empty-glass” in nature, you have the ability to choose your own attitude.

Attitudes are greatly influenced by association which means they are contagious. The best way to develop a positive mental attitude is to surround yourself with optimists. Positive people have a magnetic influence which attracts help and support that assist them in achieving their goals. They have developed a ‘can do’ attitude and a resilient nature that propels them forward.

Once you begin to condition your thinking, you will develop a positive mental attitude that will greatly accelerate your future success

Fantastic scifi graphic novels (that will get you hooked for life)

Comic books can be a difficult to get into, what with their years of serial storytelling and convoluted continuity. Luckily, there are plenty of one-and-done graphic novels out there. Here are some of the best four-color gateway drugs.

In picking these books, I tried to avoid picking from the über-obvious (Watchmen) and those books about familiar superheroes (Dark Knight Returns). We love ourselves some capes here at io9, but the medium goes beyond up, up, and away. Also, I wanted to keep the selection affordable, self-contained, and accessible — you should be able to find all of these books at a fair price online. And with these stand-alone stories, all you need is one hit.

Orbiter by Warren Ellis and Colleen Doran (2003)
In the near future, Kennedy Space Center has been abandoned after the Space Shuttle Venture disappeared in orbit. 10 years later, the Venture returns to Kennedy…covered in organic skin. What happened to the crew? For a Warren Ellis book, Orbiter is surprisingly devoid of scatologically florid insults, chain-smoking protagonists, and threatened eviscerations. It’s also one of his more hopeful books and offers an extraterrestrial tale tinged with — dare I say? — humanism.

Black Hole by Charles Burns (finally compiled in 2005)
Burns’ graphic novel took a decade to finish, but it was worth it. In the suburbs of Seattle, teenagers who are infected with a mutagenic STD are exiled to the woods. We don’t know where “The Bug” came from, but we do know that growing up sucks a lot more when you sprout an extra mouth on your throat. Burns will be back in October with his Tintin-inspired X’ed Out. Speaking of which…

Tintin in Tibet by Hergé (1958)
The Tintin series dabbled in science fiction — Flight 714 tackled ancient astronauts, The Calculus Affair featured superweapons, and this book stars an antagonist most abominable. But antagonist is too harsh of a word, as the book has no villain. In this adventure, Tintin searches for his old friend Chang, whose plane has crashed in the Himalayas. Easily the most beautiful Tintin book in both visuals and narrative, Tintin in Tibet is a rumination on loneliness, sacrifice, and the power of hope against a merciless frozen backdrop. It’s the most mature and accessible Tintin tale by far, and the story’s barely contingent on the boy reporter’s prior adventures.

Heavy Liquid by Paul Pope (1999)
Somewhere in late 21st century New York City, a man named “S” is pouring a mysterious metal into his ear canal. This metal isn’t on the Periodic Table, but it gives you one helluva buzz…and that man in the Picasso mask is one of several dodgy characters who wants it. Paul Pope builds a future that’s not much different from our own, barring the 30-minute transatlantic flights and defense robots. Pope’s artwork makes the tale all the more believable — he depicts the shadows and creases of reality like no one else in comicdom.

Marvel Boy by Grant Morrison and J.G. Jones (2000)
Marvel Boy is a superhero comic that remixes 1960s Marvel tropes with Grant Morrison’s best high concept weirdness. Gamma-powered super-soldiers! Living corporations! Mind-control saliva! You don’t need to know anything about the Kree Empire, S.H.I.E.L.D., or the Marvel Universe whatsoever to appreciate James Bond-esque evil billionaires in Iron Man armor. The titular Marvel Boy is a fixture of the 616 Universe nowadays, but his modern appearances have almost nothing to do with this shimmering pop collage.

Ronin by Frank Miller and Lynn Varley (1983)
Ronin doesn’t get the love of other Frank Miller books, which is a pity. The movie’s been in development hell for a while now, but no matter. This graphic novel about an ancient samurai loose in dystopian New York City evokes both the grittiness of 1980s comics and a future where human evolution’s gone haywire.

Enigma by Peter Milligan and Duncan Fegredo (1993)
One of the earliest titles from DC’s Vertigo line, Enigma is one of Peter Milligan’s finest works. Murderous supervillains from Michael Smith’s childhood comics are coming to life. Who’s doing this? What control does the comic’s author have over these characters? And what does this have to do with Michael’s sexuality? This oddly sweet book is filled with enough metatextual metahumans to satisfy any Vertigo aficionado.

I Kill Giants by Joe Kelly and J. M. Ken Niimura (2008)
Barbara Thorson is a D&D loving fifth grader who makes some rather bold claims about her titan-slaying abilities. This doesn’t endear her to her classmates, but when elements of her fantasy begin to pervade the real world, Thorson must make good on her boasts. This here’s a trippy and charming coming-of-age fable.

What are your favorites graphic novels to foist upon your hapless pals? Sound off in the comments!

Send an email to Cyriaque Lamar, the author of this post, at