Daily Archives: February 25, 2011

HOWTO: Design an Infographic Really Worth a Thousand Words


HOWTO: Design an Infographic Really Worth a Thousand Words

I’m sure that web community is grateful to all those people who have devoted plenty of their precious time to creating infographics, you really can’t find a better way to visualize a huge amount of data in a way more efficient and comprehensive. Without a doubt 2010 was a year of informational graphics and this design technique has become one of the main trends of the last year, creating both positive and negative factors in a further development of this practice within the bounds of web design industry.

Creating a really interesting, communicating and useful informational graphic is a really complicated task, which requires skills and tons and tons of patience. I have been a witness to when unwise usage of this design technique had caused a splash of negative reactions on giant social media networks such as Digg.com or Reddit.com – which is obviously not what the authors have designed these infographics for. There was a period when anyone thought he could design an infographic, promote it and gain certain benefits. But in fact there’s a lot to think about before actually starting to work on it. First thing whether a web community actually needs the information you’re about to provide. The second problem is about the visual appeal of your graphic. The right correlation between the quantity of information and visual techniques used to present it is an extremely important thing. So if you don’t want to confuse – or even irritate – your visitors please be careful while creating next informational graphic, otherwise it may harm the reputation of your website.

Types of Data

There are three basic types of what is best presented in a form of an infographic. Knowing all about your info will help you from the very outset of creating infographic. Of course you can mix these types/approaches but it would be better to use one of them, besides it easier for the audience to perceive. Believe me – in most cases infographics have enough “heavy” facts within just one type of info, don’t make it all even harder. So, here are the three types we’re talking about:

  • Time – it is the most popular one because timeline perfectly illustrates dynamical changes of any process, and you shouldn’t worry about the structure – just choose whether it will be a horizontal or a vertical timeline. It is much easier to collect information simply by checking time period and looking for interesting, useful and significant data concerning the topic.
  • how to design a timeline infographic

    [ Source ]

  • Quantity – you can set this type as the directing vector of general data presenting in your project. Of course you have seen many examples containing various quantitative analysis, however you should never forget that mostly people can’t accept and remember many numbers so, don’t go too far with them.
  • HOWTO: Design an Infographic Really Worth a Thousand Words

    [ Source ]

  • Space – this type describes physical relations between some objects or conceptual locations. To be more precise, infographics of this type describe some physical processes or they are geolocation-oriented.

HOWTO: Design an Infographic Really Worth a Thousand Words

[ Source ]

What is also important is the communication approach in creating informational graphics. Our article is devoted to the static infographics which are the most widely spread ones around the web, basically when someone says “infographic” the static infographics are what you think of the first. In addition to this approach there are also two other major types used. Here’s more on each of them:

 

  • Static – all information is placed on a single page and there are no dynamic elements on this page. Maps, product manuals and other are the best examples of static informational graphics (besides the ones you’ve seen on Digg or Reddit of course).
  • Interactive – in this one the information is selectively presented according to the user’s opinion or actions, it is a very user-friendly approach which allows avoiding the informational oversaturation.
  • Motion – this approach enlivens the visualized data with video or animation creating more conductive atmosphere for perceiving the information.

Visualizing Tools

Frankly speaking, there is nothing revolutionary about this part because I’m sure you all know that any infographic combines various data visualizing techniques. It is obvious that everything starts with creating the major vision of the layout so you have to pick the background color and texture wisely, make sure that the text will be visually appealing and absolutely comprehensible. So, at first you have to choose the textures, typography and colors. Actually these components are essential for any design project so obviously they play major part in creating infographics. The other important part is a smart usage of various clipart icons, charts, diagrams, maps etc. The main trick here is that you have to make your work look really simple and effective.

Marketing Boom

We have seen a number websites which have brought tons of useful and beautiful infographics to a mainstream media. For all young design studios and freelance designers producing a content of such type can be really helpful in terms of their brand recognition and overall marketing. Also you can gain some great SEO benefits just by embedding the links to infographic copyright info – infigraphics are great in link baiting strategy, so use them wisely. Without a doubt this is one of the most creative and profitable types of media promotion. Of course embedding the infographic to your website will engage your visitors by providing a large amount of information in a confined space. So, you can improve even a very boring article with excellent images and make the laziest visitors rush to check out this content.

2011 – A year of new trends for Infographics?

One of the fresh trends marked out by some trustworthy sources is a huge growth of the infographic influence during 2010 – so-called “infographic driven designs”. For example you can present Clients page on your website as geolocation infographic or simply desiging the background of the home page with some visualized data about your particular business sphere. Basically there are many opportunities to integrate informational graphics to the website design and we hope that this year will give us more excellent examples to follow. We strongly believe that this design technique is one of the most advanced ways to increase the website usability and you shouldn’t underestimate it.

Also we would love to know your opinion concerning the infographic-driven designs in 2011. Is it worth trying out such approach in creating professional websites for Internet business? Does this design technique have a future in brick-and-mortar businesses segment? Let us know!

Written by Edward Korcheg

Edward has been with TemplateMonster blog since 2009 and is a great fan of social media and web development trends (especially jQuery and HTML5). In fact, HTML5 along with retro trucks are his two biggest hobbies. He dreams of one day coding himself a retro truck using nothing but HTML5 Canvas tag.

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How To Use the “Seven Deadly Sins” to Turn Visitors into Customers


 

Smashing Magazine

How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Since the beginning of time, people have exploited the human desire to sin so that they could achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Ready? Let’s roll.

Sin #1: Pride

Pride is defined as having an excessively high opinion of oneself. You must remember someone from your school days who had an extremely high sense of their personal appearance or abilities. That’s pride at work. On the Web, this sin will help you sell your product. Every website visitor wants to be associated with a successful service that other people might find impressive.

People want to say: “Yes, Fortune 500 companies use this tool and I use it as well,” or “Yes, I got on the homepage of Dribbble in front of thousands of other designers; that’s the type of work I do.” In all these examples, people are proud of their achievements and the website helps them show their pride. Here are examples of this first sin in action:

Showing off your customers. People want to use tools that big brands use. SEOmoz does a great job of fronting up the logos of famous companies that pay for their tools, with a simple call to action prompting you to be as successful as these top brands. This entices users to try this tool: “I want to use something big brands use.”

Prideseomoz in How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Full Interactive ViewSummary view

Fronting up the top users. People want to be considered the best. You are proud to be nominated or picked to be the best. You brag about it to your friends. You mention your accomplishments to your significant other. You want to to be picked as the best one, over thousands of others. Dribbble fronts up top designs on their homepage. This forces people to use their website more and more, to get to the top. A little pride on your site just might get many more customers to use your service.

Dribble in How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Full Interactive ViewSummary view

Sin #2: Gluttony

Most people think of gluttony in terms of eating. However, the more generic definition of this sin is over-consuming something to the point that it is wasted. It’s a desire to consume more than you can possibly consume. On the Web, companies use this sin to seduce the user into signing up by promising an endless supply of goods.

How many times have you seen “Unlimited” as one of the motivators to get you to buy a tool or service? We are a consumer generation. We want more and more awesome functionality and coolness for our money. The more a website promises us for our money, the more likely you are to sign up. Here are examples of this sin in action:

Glut-flickr in How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Full Interactive ViewSummary view

The unlimited gluttony of features for a cheap price drives people to sign up for a product or service. If you want to attract user’s attention, create a valuable offer and provide unlimited resources for customers to use or collect.

Glut-survey in How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Full Interactive ViewSummary view

Sin #3: Sloth

In the modern view, “sloth” means laziness and indifference. Let’s face it, some of us are extremely lazy by nature. If we don’t have to do something, we’d rather not do it. On the Web, this sin is seen as making tasks overly simple and easy for potential customers. Products and services which “do all the hard work for you” win customers over. Here are some examples of this technique in action:

Making posting a blog post ridiculously easy from anywhere. Posterous is another example of sloth. Don’t want to invest too much time in a blog post? Want to just email or text message your blog post to post it? Solved. Now you don’t have to worry about the formatting, the look and feel, or any other details. You just email the text for your blogs and Posterous takes care of all the details.

Making finances ridiculously easy. Mint is a great example of sloth. Who really wants to spend their time looking for the best interest rates for their savings accounts? Who wants to track their spending? All I have to do is give Mint my financial details and it will tell me where I’m overspending, and also look through thousands of banks to give me the best deals. The tagline reads: “We download and categorize your balances and transactions automatically every day—making it effortless to see graphs of your spending, income, balances, and net worth.” I could do all this on my own, but I’m lazy, and I want someone else to do this for me.

Sin #4: Envy

Envy is when you want something others have. You’re so envious of people that have a status or possession you want, that you’re willing to do what ever it takes to get. On the Web you see this in envy for reward points, followers, friends, and private invites. Here are examples of this in action:

Achieving a status. Mayorship in Foursquare is a great example of this. Ever hear something like this from someone you know: “Who has the mayorship of the Starbucks I go to? Oh, he has only 35 check-ins. I’ll totally beat him next week.” People want that “mayor” status. They’re envious of the person that has it. This drives people to use Foursquare more and more to achieve that status.

Envy-four in How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Full Interactive ViewSummary view

Rockmelt is a web browser that can be downloaded only per invite. The developers portray the browser as “your browser, re-imagined.” They ask folks who want to join, to connect via Facebook and request an invite. Once you’ve done it, your friends on Facebook who already use Rockmelt can see that you asked for an invite and send you one through the browser’s interface.

Rockmelt in How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

You might also check up on whether existing members share invite codes on Twitter. This exclusivity creates envy in people who don’t have invites. This envy fuels their desire to constantly seek an invite to Rockmelt, all the time. Once you actually become a user of the tool, you feel like you’re part of an exclusive club and are strongly encouraged to engage with the tool.

Give people something to envy on your website, and you’ll see more loyal users engaging with your service or product.

Sin #5: Lust

Lust is usually thought of as excessive sexual desire. On the Web, this sin translates into our desire to buy sexy, shiny things which not all of us can afford. Websites use interactivity with large, bold, rotating images to seduce us into buying the gadget. Here is an example of lust in action:

Providing the ability to play around and view the product. In web design, lust is often triggered by professional product photography which appears shining, attractive and exclusive in its own right. Rolex’s website is an example of this. The sliding gallery encourages the site visitors to explore the site which is not just a showcase of Rolex’s products, but rather an exhibition of company’s image, style, philosophy and branding.

Rolex in How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Rolex tells the story about the quality of its products, their precision and aesthetic appeal. Notice how the designers provide animations and various views for each product, making it more interesting and desireable.

Volkswagen does a good job of seducing people into buying their cars. Its interactive website lets you customize and build your own version of the car you’re interested in. It is even possible to paint the car in whichever color you like. The process of pimping your car in the way you want, makes you lust over the car you’ve just “created.” In this example, our lust for shiny things is exploited. The more we interact with the Volkswagen website, the more we want to buy their product.

Vwlust1 in How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Full Interactive ViewSummary view

Sin #6: Greed

Greed is an overly excessive pursuit of status, power and wealth. It’s the desire to have more than you need or deserve. The pursuit is so strong that one would go through any means necessary to fulfill it. On the Web, this sin is seen in the desire to gain influence, followers and power.

Being hungry for more Twitter followers. Twitter is the perfect example of a website where all of us are hungry for more followers. The famous wars of Ashton Kutcher, Oprah, CNN and Britney Spears for more followers, shows us how greed gets the best of us. The more followers we have, the more influence we have over people. All of us are greedy for these followers.

Getting power through more Digg followers. The original model behind Digg was very simple: you “digg” a specific piece of news, or a website. Your friends see this, and “digg” this same article, moving it to the top. The top articles on the Digg homepage get millions of people checking them out. The more friends you have, the easier it is for you to move any news to the top. A person who has 500,000 friends can move a story to the top of Digg in minutes, as opposed to someone who is just starting out. People at the top have much more power over everyone else. The greed for friends on Digg is what keeps us hungry for more.

In these examples above, we are hungry to gain influence and power and want to engage with the  service to fulfill our goal.

Sin #7: Wrath

Last but not least, wrath is defined as uncontrolled feelings of rage, anger and hatred. On the Web, this sin is used by companies to generate gossip and buzz around their product or service.

Encouraging criticism. Amazon is a perfect example of using wrath to create controversy and more engagement with the product. The website fronts up the most helpful critical review, right beside the most helpful, favorable review. This prompts the shoppers to respond to these reviews and to add their own reviews, as they try the product out.

Amazonwrath in How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Full Interactive ViewSummary view

Catering to frustration. The Consumerist is a perfect example of using consumer frustration to generate content and activity on a website. Giving angry shoppers the ability to vent and to express their frustrations, generates tremendously long discussions and activity on the website. The concept of consumer anger is rooted deep in the Consumerist tagline:

Consumerist in How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Furthermore, as you use the website and vent your anger about products, you get even more worked up about banners such as these (found on the Consumerist website):

Wrath-Consumerist-2 in How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Conclusion

You can now see in what way the results sinning on the Web generate for your business. Keep in mind that when companies try to get their customers to sin too hard, it’s usually very apparent and often results in drawing potential customers away. It’s important to maintain a good balance between sin and common sense. Next time you’re creating a website for a product or service, think back to these examples of the Seven Deadly Sins in action and see how you can use them to your advantage. Now go out there and get your customers to sin. What are you waiting for?

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ZURBZURB is a close-knit team of interaction designers and strategists that help companies design better products & services through consulting, products, education, books, training and events. Since 1998 ZURB has helped over 75+ clients including: Facebook, eBay, NYSE, Yahoo, Zazzle, Playlist, Britney Spears, among others.

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SANBORN FIRE INSURANCE TYPOGRAPHY


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SANBORN FIRE INSURANCE TYPOGRAPHY

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These title pages and letterforms from old Sanborn Fire Insurance Maps made between 1880 and 1920 are absolutely stunning. BibliOdyssey has a wonderful collection of these specimens on their site. The maps were made for insurance purposes, which is what makes them all the more impressive. To think that the time was taken to produce something so intricate for what was essentially a cover page, is astonishing.

 

Kansas City Sanborn Fire Insurance Map

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30 Pictures That Will Make You Smile


from designboom archives


patricia urquiola for alessi x iida


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patricia urquiola’s cell phone design is influenced by the form of castanets
all images courtesy of alessi / iida

italian design manufacturer alessi and japanese product manufacturer iida have collaborated on a project,
enlisting designers stefano giovannonimarcel wanders and patricia urquiola to creatively reinterpret the
cell phone in a way that aims to blend both art and life, while still maintaining practicality.

for her design, spanish-born italian-based designer patricia urquiola paid attention to the traditional crafts
and culture of her roots by taking influence from spain’s national instrument and create a phone
which is reminiscent of the form of castanets. the mobile device’s body surface is a delicate,
dimpled skin which comes in various color proposals from black to a saffron yellow. it also features a
tummy strap, earphones, mobile phone keypad and other distinctive accessories, that allude to the
‘retro-chic space invaders culture’.


each cell phone comes with a tummy strap, earphones, mobile phone keypad and other distinctive accessories

the phones were presented in tokyo during the annual designers week and as part of the offsite events of designtide tokyo 2010.
you may read our previous article on stefano giovannoni’s cell phone design for the alessi x iida collaboration here.


variations of patricia urquiola’s cell phone designs for alessi x iida collaboration

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DESIGN AEROBICS – EARLY COURSES (JANUARY 15 – MARCH 15, 2011)

how to present yourself in a creative world. this course examines different approaches to make sure you, your talent and your work are brought to the attention of the people that ‘matter’ to you. from mother nature to the latest breakthroughs in man-made materials, this course looks at packaging from design to manufacturing and everything in-between.
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from canada from korea from thailand from thailand from korea from usa
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15 Cozy Bed Pictures


15 Cozy Bed Pictures

Wednesday, February 23rd, 2011 by Emily Hildebrand

It’s the place we hate to leave in the morning, and it’s what we can’t wait to get back to at the end of the day. Our beds. Relax and enjoy looking through these fifteen photos.

& I Couldn't Be Happier& I Couldn’t Be Happier by buyalex

untitled02Explored by Nicholas Kennedy Sitton

Laying in BedLaying in Bed by Chad Rogers

UntitledUntitled by Luis Carrasco

DSC02096Image by Paul Roth

Muscle and HateMuscle and Hate by Kevin N. Murphy

Pitcher PerfectPitcher Perfect by emdot

Hand in HandHand in Hand by Fabrizio Salvetti

301 Things to Do Before Work301 Things to Do Before Work by Janine

Here to StayHere to Stay by sonyaofsass

SomnambulistSomnambulist by ex animo

CozyCozy by Tori Barratt Crane

ContentmentContentment by Shandi-lee Cox

When Light Feels HeavyWhen Light Feels Heavy by Janine

Your Time is NowYour Time is Now by Joseph Paquette

Related posts:

  1. 12 Creative Words on Hand Pictures
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70 Photos That Will Take Your Breath Away



70 Photos That Will Take Your Breath Away

We here at DPShots believe that the easiest way to learn photography is to learn it by example. Every now and then we come up with some amazing photography examples that take your breath away. This post is no different. We have collected some of the most amazing, most awesome and THE most beautiful photography we could ever get our hands on. This post will help a lot of budding photographers to see where they are headed. It shows what is possible with Photography and a bit of creative thinking. These photos will inspire you to take better photos, we know we have been.

From wildlife to magic to a guy sleeping on the back of a buffalo, this post has photographs for all kinds of photographers to take inspiration from.  Some of these photos are plain Epic and some make you think whether photographer always have their cameras ready to take that perfect shot because of the perfect timing in some of these photos.

We have collected over 70 majestic photographs that are simply to good to miss. Perfect timing, perfect place and perfect situation is what makes these photographs so beautiful and love-able.

We hope you like this post and endless others that you will get to checkout in future if you are subscribed to our RSS. Be sure to share this with your chums on the Twitter and FaceBook. To subscribe, hit that RSS button on the right side. If you like this post, you will also love countryside photographs and photographs of New Zealand. Also check our other post about Winter Photography.

Dael

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hi

Giraffe says Hi!.

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Idealists…foolish enough to throw caution to the winds…have advanced mankind and have enriched the world.

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Back Off!

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day forty two - trapped [Explored FP]

day forty two – trapped [Explored FP]

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A Lesson in Rockin’ Out

Things never happen the same way twice

Things never happen the same way twice

Coffee Splash 2

Coffee Splash #2

Slow Motion

Slow Motion

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The Wrath

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Black Swan

Dance evening for invalids

Dance evening for invalids

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Antelope canyon sunrise

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infinity

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I promised awesome

Central Park 8

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Spiderweb and Barbed Wire in the morning fog

Spiderweb and Barbed Wire in the morning fog

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Mercurial Maple - Explore Oct. 15 #170

Mercurial Maple – Explore Oct. 15 #170

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Father

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Key GROSS (Konstantin Smirnov)

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the loneliness of the cross-country skier

the loneliness of the cross-country skier

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Urge Homeland Security Not to Buy Dogs from Breeders

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Lake Khovsgol, Mongolia (no border)

a peck on his cheek

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pixie dust

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Mourning for Imam Hussain

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I have dreams.

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30 Bizarre and Creative Packaging Design


30 Bizarre and Creative Packaging Design Examples

One of the things that identifies the image of a product is its packaging. Few elements like striking graphics, attractive colors, and unusual shapes are carefully thought of to come up with packaging design that catches the attention of the consumers.

http://www.youthedesigner.com/2010/11/01/30-bizarre-and-creative-packaging-design-examples/

A packaging design is a critical component in marketing because it is the packaging that makes it stand from the rest when consumers choose a product from the shelf. We usually see the packaging first instead of an innovative product.

This post presents the clever and innovative ideas of some of the company manufacturers around the world. Here are the 30 Examples of Bizarre and Creative Packaging Design Examples for your inspiration.

EVIAN 2005 LIMITED EDITION BOTTLE

Creative Packaging Design - Evian 2005
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EXPERIMENTAL MILK CARTON

Creative Packaging Design - Experimental Milk Carton
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TEQUILA GUN PACKAGING

Creative Packaging Design - Tequila Gun Packaging
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SALT & PEPPER CELL

Creative Packaging Design - Salt and Pepper Cell
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LIGHTBULB BOX

Creative Packaging Design - Lightbulb Box
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KLEENEX PACKAGING

Creative Packaging Design - Kleenex Packaging
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360 PAPER BOTTLE

Creative Packaging Design - 360 Paper Bottle
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WINE IN A CAN

Creative Packaging Design - Wine in a Can
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DORITOS PACKAGING CONCEPT

Creative Packaging Design - Doritos
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HANGER TEA

Creative Packaging Design - Hanger Tea
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EL MIL DEL POAIG PACKAGING

Creative Packaging Design - El Mil del Poaig
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WINE PACKAGING

Creative Packaging Design - Wine Packaging
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EGG PACKAGING CORRUGATED CARD

Creative Packaging Design - Egg Packaging Corrugated Card
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PRISM EYEWEAR

Creative Packaging Design - Prism Eyewear
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POP-UP POPCORN

Creative Packaging Design - Pop-up Popcorn
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SOY MAMELLE

Creative Packaging Design - Soy Mamelle
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CRAVENDALE

Creative Packaging Design - Cravendale
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DINO GUM

Creative Packaging Design - Dino Gum
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EGG PACKAGE

Creative Packaging Design - Egg Packaging
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BOXLESS PIZZA PACKAGE DESIGN

Creative Packaging Design - Boxless Pizza
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INSTANT KARMA

Creative Packaging Design - Instant Karma
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PAUL SMITH X EVIAN

Creative Packaging Design - Paul Smith x Evian
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EL NEGRITO PACKAGING DESIGN

Creative Packaging Design - El Negrito
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JÁSZTEJ

Creative Packaging Design - Jásztej
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COCA-COLA 2009 HOLIDAY ORNAMENT BOTTLES

Creative Packaging Design - Coca-Cola 2009
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BEAUTY’IN

Creative Packaging Design - Beautyin
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SEXY GOURMET FOOD

Creative Packaging Design - Sexy Gourmet Food
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QUICK FRUIT PACKAGING CONCEPT

Creative Packaging Design - Quick Fruit Packaging Concept
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RE:CHARGE BEVERAGE PACKAGING

Creative Packaging Design - Re Charge Beverage
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EARBUDEEZ HEADPHONES

Creative Packaging Design - EarBudeez Headphones
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