1930’s America in Kodachrome
In the 1930’s, Kodak came out with Kodachrome, the first color film available to the general public. At $5 a roll it was expensive for most consumers but immediately became popular with professionals who loved its incredible colors. When the Farm Security Administration-Office of War Information Collection sent out photographers for their historic documentary project during the Depression, it provided some of them with the new film. That project yielded 166,000 negatives, 1600 of which were in color. Seen here are some of those images of rural and urban America before WWII, shot on Kodachrome.
Above photographs by Charles Cushman, Jack Delano, Lee Russell